Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. 39w. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. Sign up to receive GearJunkie content direct to your inbox. $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. there's your reviewi'll be buying the r1 soon. Matt Macduff's prototype Altruiste is the slopestyle bike of your Press J to jump to the feed. Viathon Bicycles - Home - Facebook Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. Browse. The Waltons own Moosejaw. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. what happened to viathon bikes - malaikamediatv.com All rights reserved. I followed with an opinion column about Viathon's unique formation, business model and value proposition. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. They are direct to consumer from the website, just like Canyon. At any rate, the Viathon G1 is an interesting option that we hope to see developed into something more refined in the areas of rider comfort, versatility, and geometry in the future. Viathon Bikes - Walmart.com Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. according to industry analyst Jay Townley. Not everybody has great trail access, but almost everybody has access to dirt roads.. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. $200 Off Viathon Bicycles Coupon (2 Promo Codes) Feb 2023 - Dealspotr In Europe there's this large French sports goods chain called Decathlon. They tasked a few well known bike designers with creating a new brand. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. 5G for Dura. But there aren't enough spec details to tell what we're looking at. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. we must also look at what it costs to produce in numbers. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. Boost? Viathon - The new brand poised to take on the USA Thanks to its robust construction, coarse tyre tread, powerful brakes and . When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. I can build proof of concept and then push over time into stores.. Quan was with Cervelo from 2004 to 2008. Point being it comes with a lot more and substantially more development. its true, For everyone else. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. The load is transmitted through four large bearings and a large 19mm chunk of steel. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. I might consider buying it for the components. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. Cue the cheap-crap jokes. For now, no. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. Bicycle Shop. viAtHOntM is a systemic product. As a straight-up road bike, wed have no issues with the Viathon G1. http://www.walmart.com/cp/viathon-bikes/8471299? Someone asked above how can they sell for this much cheaper? @alex There are better bikes in regard to front end compliance than the Viathon. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. REI bikes are made by the largest manufacturer in the industry, Giant. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Go to the shop Go to the shop. houses for sale hervey bay $250,000 to; gwinnett county gun show 2021; eagle point elementary school staff; super shuttle sanford airport I like his channel and all but want to see people ride bikes like I would or better. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. bicycles Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. People talking about this being good for "the industry" have no idea what they're talking about. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. But to drive the demand, there needs to be a product in place to capture attention. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Whole Foods sells the Yeti decals to place over 'Viathon'. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. 2G for 105, 1.5G for a frame. Posted Oct 2, 2019, We dentists don't shop at Walmart. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. philadelphia bicycles - craigslist By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. The FD was 105 as was the 10 sp cassette. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. Discover our range of MTBs | ROSE Bikes The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Giant Stance, pretty close to fitting this bill at 2k! Same price as the Grail 7 AL right now, both have quite race-y aspects to them. All models are available exclusively at Walmart in-store and online. Now on to the final word on this carbon fiber crushed rock roller. Walmart already has impeccable high-end bicycle connections. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. 2020 Viathon G.1 Red eTap AXS - 99 Spokes We don't need a review. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. not bad at all. It doesnt have to adapt to the future, it is the future. There is very little flex since your BB is both on the swingarm and the front triangle. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. Full on rippers. Too many highly paid engineers on staff working on "advancements" that most riders never needed. They seem to offer a solid value for a full carbon bike. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. Right? Thats a challenge. Walmart's pop-up bike brand Viathon turns heads - BikeBiz But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. Its not the products: a three-frame range of MTBs, and gravel and road bikes. The gravel scene is important for that. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. And just like any other reality, outsiders ignore ours at their peril. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. Viathon bikes are not yet available, but appear set to retail through a direct to consumer model, rather than stocked in Walmart stores. Will these bikes be sold in a box and assembled by the owner? The mountain bike is the perfect companion to discover new things off the beaten track. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. And cost of owenership for the V10 is probably about the same as for a 450. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. c'mon. By running razor thin margins at insane volumes. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. what happened to viathon bikes Wal-Mart shoppers are not going to spend 3-5 k for a bike! Not that Viathon is going mass-market anytime soon. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. Manufacturing costs vary inversely with manufacturing rate. But the bikes are neither crap nor cheap. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. bicycle jim preston mchenry, il obituary. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Required fields are marked *. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. Bike shops could benefit from more riders on more bikes. Surprised it hasn't happened already or will it appear on tomorrow's front page! 1. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. Turner Tech OBED Bikes | Gravel "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. There are many many people for whom Wmart is their entire mass produced goods consumption experience. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. The bikes look fine. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. By James Smurthwaite He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. Re: Viathon G1 Rival being good (but not spectacular) value Was that determination based on list price ($2,498)? The G.1 is the direct-to-consumer brand's competitively priced gravel bike. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. the stigma of owning a bike bought at Walmart. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! Pleased to see this. Will people buy them? The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. What is this, a bicycle for ants?? At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. milford regional lab franklin, ma. Does a rising tide lift all boats? The value from Viathon is good- not a spectacular deal but decent. Don't think too fast. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. PDF HeLenA cHeMicAL cOMPAny - Amazon Web Services It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. Read more. Walmart's return policy is insane and the employees there generally DGAF. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. Are bike shopsscary, elitist, and unwelcoming? Walmart is not just a brand of box stores that populates every U.S. state. Viathons G.1 gravel bike requires the same build. Walmart's first mountain bike offering is a carbon hardtail called the M.1. The tire clearances are a bit on the restrictive side as well. But the bikes are neither crap nor cheap. Facebook. Who makes Viathon frames? Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. @roma258: It's a catch 22. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Whole Foods kinda sells bikes through their shit parent company Amazon. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. Viathon riders, like every other bike customer, will need service. Walmart is also the largest grocer in America and possibly the world. "With Walmart's reach, we will create an awareness of the brand.". The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. Absurd that things with engines are cheaper than pedal bikes. Order today! Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. Compare that to a top end World Cup dh bike at around 10-15k. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". Time for competition to drive down the absurd prices on bikes. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. Adult Bikes - Women's Bikes & Men's Bikes | Walmart Canada I mean, they still have to make the same deals with sram, rockshox, shimano etc. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. So take the roads less traveled, or the ones that don't even show up on the . I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Sales are via the brands website, and this does not feature the Walmart name in the about us section. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination.
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