Working with her is enriching, Mr. Vaccarello said. He gives you autonomy within a framework., Ms. Bellettini relied on her Italian identity to navigate the alien culture of Paris. In early 2016, Slimane shocked the fashion world by announcing his decision to leave Saint Laurent, in spite of the success and influence he enjoyed in his role. As a subscriber, you have 10 gift articles to give each month. The ads were displayed on about 250 kiosks in France, mainly in Paris, and in fashion magazines; the open-legged ad was splashed on a large billboard along the route to Paris from Charles de Gaulle airport. By Roza Kovak. Hedi Slimane Terms & Conditions. Bellettini also shared how she still does not speak French. Bellettini shared a particular story about one of the biggest mistakes of her career which put her heart out for the audience; it was vulnerable and so very important. In a second, I said, Yes! Then I said, You know I dont speak French, right? and he said, I know that. An Italian woman who had never run a company, lived in Paris or learned the unwritten codes of French society, she was considered a strange choice to become chief executive of Yves Saint Laurent, the ultimate French brand, in 2013. For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. The news sent shockwaves through the industry, with many interpreting the change as a sign of disrespect to the companys founder and namesake. Copyright 2023 Surperformance. Francesca Bellettini, Yves St Laurent SA: Profile and Biography Even when stores were closed, we did a lot of e-learning about how to sell the different product categories together, she says. She doesnt wear hose even in the dead of winter. She doesnt use mascara or foundation. Diversification has been one key to the houses current success. Francesca Bellettini, Yves St Laurent SA: Profile and Biography - Bloomberg Markets Subscribe Live Now Bloomberg TV+ Power Players:Chris Robshaw Bloomberg Radio Bloomberg Daybreak Asia. Her obsession is paying off. Around 60 per cent of Saint Laurent's clients were locals in 2020, according to Morgan Stanleys estimates. Ready-to-wear, however, is growing faster at the moment, Bellettini notes, but she adds that the breakdown per category is not meaningful. I knew that she had the qualities needed for the job: first, a strong personality and the ability to dedicate herself entirely to her mission without any hesitation; second, the capability to quickly understand what makes this maison so special and to endorse it and indeed, she adapted very quickly to Saint Laurent in a key moment of its history., Mr. Pinault called me to Paris one Friday afternoon, Ms. Bellettini recalled. In the luxury group's2018 full-year results, Saint Laurent reached sales1.74 billion, a 16.1 percent increase in reported growth. Reproduce canciones como "Distratto (I Wonder About You) [Acoustic Live Solo]", "Be My Husband (Acoustic Live Solo)" y mucho ms. Saint Laurent is the second largest Kering house (representing 13 per cent of the group sales) behind Gucci. Francesca Bellettini was considered an odd choice for the heritage house but shes led it into the billion-euro club. The brands sales surged 45 per cent in the first three quarters of 2021, while parent groups Kering sales were up 36.6 per cent. The decision was to invest. Francesca was Worldwide Merchandising and Communications director at Bottega Veneta, and Strategic Planning & Associate Worldwide Merchandising Director at Gucci. She turned to her father for guidance. Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. Bellettinis leadership has fueled the Houses expansion and enabled Saint Laurents identity to emerge, pushing boundaries forward, yet remaining true to the Houses core values. Such praise is undoubtedly due, but Bellettinis work behind the scenes has been just as instrumental. (Personal luxury goods sales dropped 22 per cent at the time, according to a Bain Altagamma study.) Francesca Bellettini with creative director Anthony Vaccarello and Franois-Henri Pinault, chairman and chief executive of Kering "That is something that you learn in banking," she adds.. Previously, she worked in Compass Partners International, UK from 1998 to 1999, in Deutsche Morgan Grenfell, UK from 1996 to 1998 and in Goldman Sachs . Im obsessed with two things: local customers and comp growth, says Bellettini. Bellettini believes having a permanent collection is vital in ensuring brand awareness and recruiting customers. Kering's third-quarter earnings presentation mentions a continued appeal to younger generations. During the later stages of the conversation, when asked about the secrets of her success, she elaborated on how the relationship between the creative and business parts of a fashion brand is the single most important factor. This documentary-style series follows investigative journalists as they uncover the truth. Good morning, WMPW readers! Le grand appartement (2006) - IMDb Specifically, by handing greater autonomy and authority to local market chiefs, the brand has been able to connect far better with audiences in each region. Join Facebook to connect with Francesca Bellettini and others you may know. Bellettini also believes that no job is a waste of time, even if we have to deal with bosses that we do not like. But she did not pull the ads. She joined Kering in 2003 as Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci. Can New Bottega Balance Hype, Heritage and Rapid Growth. Check if your In 1977, following the meeting with her husband Bertelli who is still her right-hand today, Miuccia quickly revolutionized the concept of Haute Couture, introducing the concept of sportiness in a world that previously looked at it as a parallel universe. That mindset is reflected in what Saint Laurent does as much as what it chooses not to do. From 1999 until 2002, Ms. Bellettini worked in the Prada Group, Italy, first in the Planning and New Business Development Division of Prada and, in 2002, as Operations Manager of Helmut Lang. Francesca Bellettini | BoF 500 | The People Shaping the Global Fashion cookies In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. This is to ensure the offer is reflecting the current vision of the brand. Part of establishing Saint Laurents new image has been a focus on permanent collections. Getty. When she arrived from another Kering brand, Bottega Veneta, in 2013, the. Francesca Bellettini - Simple English Wikipedia, the free encyclopedia How Saint Laurent Became a $3 Billion Powerhouse. Saint Laurent's Dedication to Cultural Cultivation Fuels Growth in Saint Laurent CEO Francesca Bellettini's big ambitions Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. In 2013, she became President and Chief Executive Officer of Yves Saint Laurent. (For example, we would never do gaming simply because its something Generation Z is into. She lets me be totally free. Bellettini has increased control over distribution, rationalised the number of wholesale doors and put in place a controlled and even more selective product distribution by signing contracts of selected distribution in Europe, converting in concessions some doors with wholesale partners. For me, this is a balance between creativity, merchandising and business, added Bellettini. Fashion has never been so competitive. One Year with Print $8.95 Per month Billed annually at $107.40 Cancel anytime Indeed, the CEO of French fashion house Yves Saint Laurent, Francesca Bellettini, came to realize the storied firm. While she was working as an investment banker, the fashion industry was flourishing. One of the few female CEOs leading a fashion brand, Francesca Bellettini started her career as an investment banker before switching industries. A brand without clarity, at the end of the day, becomes just a commodity, said Bellettini at the Financial Times Business of Luxury conference in 2016. Browse 110 francesca bellettini stock photos and images available, or start a new search to explore more stock photos and images. PARIS The Vogue Paris Fashion Festival gathered industry voices from heritage brands to startups; traditional retail to digital; casting agents to supermodels. The reality, however, has proven to be very different. This required their team members to take on unique responsibilities, for instance, those who work at the stores as sales assistants were trained to become sales assistants over the phone. We are the only French couture house to be relevant in both menswear and womenswear. From 2008 to 2013, she worked at Bottega Veneta, eventually as worldwide merchandising and communications director. $ + tax or Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand In 2008, she joined Bottega Veneta and became Worldwide Merchandising and Communications Director in 2010. Please see our privacy policy for more information. It got everyone talking about Saint Laurent again, and also increased brand awareness with a younger audience those future loyal customers the key to brand longevity., As well as it eventually turned out for the brand, at the time few could have predicted the success Saint Laurent would enjoy as a result of the overhaul. She has that rare leadership quality which allows her team members to do the work they were hired to do with little or no interference. 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Creative director Hedi Slimane left to take the reins of Celine and she recruited Vaccarello to succeed him. Some people dont believe it, but Anthony was the only one I met for the job.. Rosenkranz asked about hurdles and bumps faced along the way, and Bellettini shared how her biggest mistake was allowing fear to get in her way. The oldest executive at Kering SA is Baudouin Prot, 69, who is the Director. Notable for Saint Laurent under Bellettini is its leather business. This mistake turned into an important lesson, contributing to Bellettinis success in balancing the creative and business parts of the fashion brands she worked with based on mutual trust and respect. When the number of Chinese tourists coming to Paris plummeted in the aftermath of terrorist attacks in January and November of 2015, Saint Laurent refocused its Paris stores on attracting France-based clients and ramped up the business in China. Simmenauer adds that the brands handbags in particular are timeless and well priced. of Saint Laurent, she was the first name on my list, Mr. Pinault said. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. Rosenkranz and Siegal moved on to the audience Q&A section of the talk, where they noted that Fashion@Brown had received pages and pages and pages of submitted questions. Comments, questions or feedback? Sign In. , who was succeeded by Anthony Vacarello in April 2016. By Laure Guilbault November 15, 2021 Courtesy of Saint Laurent When you are at 2 billion, to think of potential at 3 billion is too easy, she says. Now, we have arrived at a level of quality that is so high that we can use them for trimmings of some products. Having crossed the $1 billion in sales threshold in 2017, the brand isa star performer in parent companyKerings luxury portfolio. Moderated by Emma . Offers may be subject to change without notice. We communicate the brand, and Anthony does it in a way thats very relevant, she says. Bellettini joined Yves Saint Laurent from Bottega Veneta. Markdowns are now limited to controlled environments meaning few private sales dedicated to selected clients and outlets, which she calls a legitimate channel with very small overlap of clientele with stores. personalising content and ads, providing social media features and to Reach out to me, at: laura.cohn@gmail.com or @laurascohn. Saint Laurent was the star of the Kering Groups most recent earnings publications. Though she declined to disclose a more ambitious goal herself, industry sources say it wants to become a 5 billion brand in time. Plan A was to study Business Administration at Bocconi University and follow her dream of running a company. My Lover, My Son: Dirigido por John Newland. Francesca Bellettini is also on the board of Technogym SpA, Yves Saint Laurent UK Ltd. and Ferrari NV. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. If you judge everything he has been doing since he has arrived and the inclusivity he has expressed from the first campaigns, I hope people are able to recognise that. Standard Digital includes access to a wealth of global news, analysis and expert opinion. This is why we invested a lot in training. Londons Investment Appeal Is Unraveling as Arm Heads to the US, UN report: Modern weapons being smuggled to Haiti from US, British Parents Turn to Home Equity to Help Young Buy Property, Sorry, Fed, Most US Mortgage Rates Were Locked in During Pandemic Lows, Fed Says MoreRate Hikes Are Needed to Curb Inflation. Anyone can read what you share. You can unsubscribe at any time. Bellettini, a former investment banker, had stints at Prada group and Helmut Lang. Two Days Mattered Most. Some white space to reach its new target. Francesca Bellettini - Biography - MarketScreener.com Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. When it became clear Mr. Slimane was leaving, Mr. Vaccarello was approached for a possible job with a big fashion brand but not told which one. The chief executive officer of Saint Laurent last year steered the brand's revenues past the barrier of one billion euros, or $1.11 billion at . Apple said Mr. Deneve would be. However, Bellettini also expressed that delving into the fashion industry was not an easy decision; it would cut her salary in half compared to her work as an investment banker. 2023 Fortune Media IP Limited. Francesca Bellettini | Kering Well, it turned out they didnt know much. What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022. Speaking of Gen Z, she says the key is to be authentic. Francesca Bellettini joined Kering in 2013. Sustainability, another pressing topic for fashion brands to consider alongside growth, is a priority, Bellettini says. After looping across the vast courtyard of the former 18th-century abbey, through the showrooms, we pass through the front gate at the rue de Bellechasse. Bellettini put a significant value on company culture. Indeed, this focus on gender parity has been a key element of the brand since the very start, with Saint Laurent himself believing men and women should wear the same clothes. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. Alex Murdaugh Receives Life Sentence: What Happens Now? 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