Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Further internship details are available in the department office. Full-Time. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. (4 Hours). Political Communication. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. . May be repeated without limit. Reviews contemporary issues and concerns. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Please fill out the form below with your web request(s). Boston, MA 02115 Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. COMM2500. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. MKTG4120. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. May be repeated without limit. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Expects students to produce a major paper suitable for publication.
Undergraduate Concentration in Marketing - D'Amore-McKim School of Business Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Offers an in-depth look at how persuasive health campaigns are designed and executed. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. (4 Hours). Covers the role of marketing in business and society.
Faculty & Staff Directory - Northeastern University College of Engineering He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. (4 Hours). Counts as MKTG2201 for business minors only. A marketing plan project is used to enable students to apply their understanding about the marketing process. (3 Hours). Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. New Product Development. (3 Hours). Sports, Media, and Communication. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. MKTG6200.
Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Advertising and Brand Promotion. Opens New Window. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Business-to-Business Marketing. Course content may vary from term to term.
Northeastern University Associate Director - Marketing & Communications Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Understanding the Platform Economy. COMM2625. Northeastern University. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. (4 Hours). Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Northeastern University. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. COMM3309. Studies the importance of customer insights to business success. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Dating apps are more specific and numerous than ever. Office of the Dean. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Contemporary Rhetorical Theory. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Jennifer Zehnder | Director of Communications and Marketing. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. (4 Hours).
Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Sport and Spectacle. 617.373.2000 Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Addresses the interdependent links between sports and communication. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Designed to help students become knowledgeable consumers and limited producers of communication research.
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